
Barry Cussell
Founding Director - LED Direct Solutions
About Our Founder
As the Founding Director of LED Direct Solutions, I bring over 15 years of experience across all aspects of lighting solutions. My expertise spans from lighting design and product innovation to large-scale project management and compliance with Australian standards.
Throughout my career, I've worked on hundreds of successful projects, delivering tailored lighting solutions for commercial, industrial, architectural, and outdoor environments. My focus is on creating energy-efficient, high-performance lighting that enhances spaces while meeting the unique needs of every client.
At LED Direct Solutions, I lead a team dedicated to providing end-to-end lighting solutions, ensuring that every project—from design and supply to installation—meets the highest standards of quality, efficiency, and innovation. My passion is helping businesses transform their spaces with smarter, more sustainable lighting.
Expertise
Lighting Design
Custom solutions for every space
Product Innovation
Latest LED technology
Project Management
End-to-end implementation
Australian Standards
Compliant installations